MARKETING
Marketing Considerations
Search Engines
The internet has tens of millions of sites and 85% of internet users
use search engines to get what they need. Search engines or directories
currently are the best means for finding the proverbial needle (your
web site) in this immense haystack. Search engines have different ways
of ranking web pages. Optimization of web sites for submissions to these
search engines is an important stage in the development of your site,
one that must not be overlooked during the design stage. Keyword
selection ( choosing the correct search terms and phrases for your business),
body text optimization (search engines consider body text when
ranking your pages), meta tag creation, and link popularity (sites
linking to your site) are important elements in engineering an e-commerce
site. Follow-up analysis and adjustments are critical for search engine
placement and successful ranking.. Tools such as traffic monitoring
and position monitoring are vital marketing tools for continued
web success.
Usability
Usability is a measure of how easily intended users can interact with
an intranet, extranet or internet site. This includes how well the users
can navigate through a site, find information, make a purchase and seek
help if they need it. Research shows that usability testing is not an
expense but an expense eradicator. Usability has a cost-benefit ratio
of 10-100 dollars for every dollar spent implementing usability techniques.
An excellent return on investment.
There are many benefits to applying usability methods:
Increased customer satisfaction. Customers who can find what
they're looking for easily and quickly will be more likely to conduct
a transaction. Usability also builds customer loyalty and greater profits
over time.
Improved productivity. Corporations are concerned about how
their employees utilize their time. Designing efficient corporate intranets
will mean less time away from other important tasks.
Reduced costs of design, development and maintenance. Gathering
user data early in a project, aids in the likelihood that designs will
be right the first time, thus minimizing the total project time and
resources required.
Reduced costs associated with support and training. A user-friendly,
intuitive site requires less support and training.
Marketing using advanced usability and user analysis tools is
also available through our business partners. For more information about
eyeTracking technology click on the logo.
marketed
by: http://www.marketconscious.com
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